Athrú Consultancy
has many years of experience and success in the
leadership and support of change management initiatives
and brings this wealth of experience and understanding
to client change management projects.
Organisational
change is driven by a number of factors including:
- increasing globalisation
- changes in strategic direction
- technological changes
- competitive pressures
- shorter product life cycles
- customer pressure in terms of more sophisticated
expectations
- legislative and regulatory requirements
What is common to all of these is
the continuous requirement for the organisation or
business to survive and grow.
Research indicates that
organisations are undergoing major change approximately
once every three years, whilst smaller changes are
occurring on an almost continual basis. There are no
signs that this pace of change will slow down indeed
the widely held view is that it will continue to accelerate. Within
this context it is imperative that organisational leaders
and managers have the ability to introduce and manage
change so as to ensure that organisational objectives
continue to be met. It is also true that effective
leaders and managers have a core understanding that
delivering successful and sustainable change means
that they must ensure that they gain the commitment
of their people at the start, during and after implementation
of any major change initiative.
For these reasons, it is critical that the way change
is managed is carefully considered by organisations.
Whilst each change situation will be unique, there
remain a number of common themes that will help ensure
that the change process stands the greatest chance
of success.
In order to deliver on their objectives leaders of
change must understand a number of key fundamentals
of the change process including
- The ability to clearly articulate the need for
change in a manner that can be identified with by
all those affected
- The need to gain commitment from all the key stakeholders
- Understanding the barriers to change and where
these can arise and how they can be minimised
- Identifying those levers that will assist them
with the change process
- Understanding the capacity in the organisation
for change in terms of capability, skills and experience
- The need to put in place the organisation resources
to deliver on the change
- Understanding how change
impacts on both individuals and groups (both internal
and external to the organisation) at the various
stages in the process
Key to the success of any change process are robust Project
and Programme management disciplines. Failure to put
these in place can lead to slippages in timings, failure
to achieve the desired outcomes, and in embedding and
sustaining the change.
The following model sets out to provide an overview of
the dynamics and inter-relationships within the overall
change process.

The key aim of those charged
with delivering effective change is to ensure that
those aspects of the change process constituting
the "Numerator" are
maximised while any factors that contribute towards
the “Denominator” are minimised.
It should
be noted that Numerator is "multiplicative" in
nature indicating that a weakness in any one of the
three variables will severely reduce the probability
of change being delivered successfully.
The actual
shape or construction of the above factors will depend
to a very significant extent on the actual organisation
and the environment in which it finds itself. However
some high level definitions can be thought of in terms
of:
Felt
Need / Discontent with Current Status / Change Driver
can take the shape of:
- Operating Environment
- Competition
- Replacement by New
Product or Service
- New Business
Relationships (Mergers, Acquisitions, Partnerships
etc)
- Technological
Change
- New Leader
- Pressure
from
- "owners"
- Political
establishment
- Public
- Particular challenge
in established successful organisations
Future Vision / New State can take the shape
of:
- Stretching
but Plausible
- Clearly Articulated
- Passionately Communicated
- Ownership engendered
Change Capability can take the shape of:
- Skills
- Experience
- Structures
- Resources
- Technology
Resistance to Change can take the shape of:
- Organisation culture
and Form
- Machine & Professionalised
organisations may prove the most resistant
- Innovative
organisations more are agile and thus more amenable
to change
- Individuals
- Unions
- Managers
- "Owners"
Athrú Consultancy
is thus of the clear view that significant and ongoing
attention paid to all of the above factors provides
a robust Risk Mitigation strategy to ensure to successful
implementation of the desired change.